ANUEL AA - AMAZON MUSIC LIVE

(Treatment Studio)

For my latest collaboration with Treatment Studio, we got to create some visually striking content for Amazon Music Live featuring the artist Anuel AA. This project was an exciting opportunity to continue our creative journey together, under the expert guidance of Creative Director Damian Hale.

Project Overview:

For this Amazon Music Live event, I was tasked with designing an engaging and immersive locker room environment that would elevate Anuel AA’s live performance. This involved crafting a unique visual experience that resonated with both the artist’s persona and the energetic atmosphere of the event.

My Role:

  • Concept Development: Collaborated with Damian Hale and the Treatment Studio team to conceptualize a locker room setting that would enhance the live show experience.

  • Design & Creation: Used Marvelous Designer to design a custom t-shirt for the locker room scene, marking my first time working with this tool. The design process was both challenging and enjoyable, resulting in a visually compelling element that contributed significantly to the overall aesthetic.

  • Final Integration: The locker room look was seamlessly integrated into the live performance, enhancing the visual experience and complementing Anuel AA’s dynamic stage presence.

The Result:

The project was a great success, with the locker room design adding a unique and memorable touch to the live performance.